Defined in “Profiles of Popular Culture”, “Popular culture is the system of attitudes, behavior patterns, beliefs, customs, and tastes that define the people of society.”  Popular culture influences people in society.  Popular culture is ever changing.  There are many parts of popular culture that I truly appreciate and grasp and there are other parts that I need to know when to say enough.  (Brown,2005)

Popular culture in the workplace is very important.  As the ways of communication change and evolve, businesses must keep up with these changes.  Strong businesses were built on strong values.  These companies must keep up with popular culture in order to market their customers and compete with the new companies that are developing.  

 Communication between customers is important to companies.  Blogs and internet communications such as Facebook and Twitter allow people to communicate and discuss the likes and dislikes of companies.  Now more than ever, companies must remain on their toes and provide what customers are looking for.

TV Reality Shows such as “Big Brother” are very popular in this day and age.  Big Brother is a show where 14 people live in a house together.  Each week, someone is voted off.  All battle for a cash prize of $50,000.  People can watch their every move in the house 24/7 by webcam.  This show has 3.2 million viewers.  The age group of the viewers is 24-70.  The reason for the wide age range is because the age group of the contestants are of all ages.